AI Search Monitoring Tool: Track ChatGPT, Perplexity & Google AIO
Your customers are already ChatGPTing, and Gemini-ing. Stop Googling, and start monitoring now.
The Future of Generative Engine Optimization is today.
Stay ahead by monitoring your content & brand across AI Search Platforms. With Otterly.AI, you can automatically track brand mentions and website citations on Google AI Overviews, ChatGPT, Perplexity, Google AI Mode, Gemini, and Copilot.
Best AI Search Monitoring Tool
Why Us? It's Otterly Awesome.
OtterlyAI listens to the AI Search world - so you can focus on winning in it.
Automatically track your brand mentions and Share of Voice across the fastest-growing AI Search platforms. See where you show up, what’s being said, and which website content gets cited - across ChatGPT, Google AI Overviews, Perplexity, AI Mode, Gemini, and Microsoft Copilot.
Stay ahead of competitors by spotting opportunities and protecting your brand in real time.
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Gartner predicts a 50% decline in organic traffic until 2028
Is your Marketing ready
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AI Keyword Research to identify the right Search Prompts
Discover the Search Prompts your audience is asking on ChatGPT, Perplexity, and Google. Uncover fresh conversational keywords to guide your content, boost brand visibility, and capture demand before competitors do.
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Brand Monitoring & Website Citation Tracking for new AI Search Experiences
See which brands get recommended, which website get cited, and where you stand. Use these insights as your baseline to start optimizing and climb higher in AI search visibility.
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GEO Auditing your Way up
Our GEO Audit tool analyzes 25+ on-page factors to reveal what’s holding your site back from earning more citations. See your strengths, fix weaknesses, and position your brand to win more AI search visibility.
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Get your team into action mode
Whether it’s optimizing on-page content, ramping up media outreach, or mobilizing your community, these three levers are essential to boosting your AI search visibility. Start pulling them today to see results faster.
Start your Generative Engine Optimization Journey Today
With Otterly.AI, brands see an increase in brand mentions and website citations. Otterly.AI helps you stay relevant for new Search Platforms.
In terms of brand mentions and website citations. It's doable.
of Otterly.AI customers get measurable insights after 1 months of monitoring.
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Otterly.AI as the AI Search Optimization Tool
Discover how Otterly.AI stand out in AI search monitoring + optimization.
With Otterly.AI
Automated AI Search Monitoring
Without Otterly.AI
Manual work and missing insights
ChatGPT, Google AI Overviews, AI Mode, Perplexity, Gemini, Microsoft Copilot
Dedicated Country Monitoring
Turn your Keywords into Prompts
Fully Automated Weekly Reports
Hundreds of hours by automating AI search tracking, reducing manual data collection and analysis
Manual work and workarounds needed
Uplift in Conversions (Based on AI Search Insights)
+10% over 6 months, based on updated content & marketing plan
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We love the visibility that Otterly.AI gives us. It's a game changer and we've already updated new content to improve our position in AI Search.
Read full success story →
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Laura Worrell / COO, Videoloft
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Discover Otterly.AI on Semrush App Center
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Otterly.AI's app inside Semrush empowers SEO and marketing managers to monitor brand and link visibility effortlessly, directly in your Semrush account.
Track Your Brand & Website on AI Searches. It's Otterly Awesome.
14-Day Free Trial - Full Access, No Credit Card Required. Missing out is otter madness!
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FAQs
Find answers to your questions about Otterly.AI and its powerful monitoring capabilities.
Otterly.AI is an innovative AI Search monitoring and optimization platform for new AI Search Platforms. You can leverage OtterlyAI to gain insights on your brand's presence on Google AI Overviews, Google AI Mode, ChatGPT, Gemini, Microsoft Copilot and Perplexity.AI. Otterly.AI help you stay informed about link and content changes on those AI search platforms.
What is the difference between LLM Monitoring and AI Search Monitoring?
LLM Monitoring focuses solely on tracking the direct output of large language models (LLMs). However, modern AI tools like ChatGPT and Google AI Overviews do more than just generate LLM-based responses—they also incorporate web search capabilities. This is why you see links and citations in their responses; these references come from external web searches rather than the LLM itself.
Because of this, LLM monitoring solutions do not provide insights into link citations. OtterlyAI, however, takes a different approach by analyzing AI Search platforms directly. Think of it as a first-person perspective on how these platforms retrieve and present information. OtterlyAI scans and processes data, offering valuable insights into your brand's visibility, sentiment analysis, and the links being referenced.
Why results between a manual search might differ from OtterlyAI?
If you perform a manual search on e.g. ChatGPT or Perplexity.AI you might see a different result than those in OtterlyAI. The reason for that is that those AI Search platforms use a so-called Memory RAG where they store information on you, your search history. Other information - such as location - is also used to personalise the experience. OtterlyAI on the other hand, aims to provide the most neutral, objective monitoring available.
What are the benefits of OtterlyAI?
Using Otterly.AI helps you stay ahead of your competition by providing timely insights. It gives you insights in your brands visibility as well as GEO and content performance on Google AI Overviews, Perplexity.AI and ChatGPT. Ultimately, it saves you time (as it automatically monitors it for you) and helps you improve your visibility on AI powered Search Experiences.
Getting started with Otterly.AI is simple. Sign up for an account on our website to explore the features. Once registered, you can begin monitoring your brand's performance immediately. We offer a free trial, and pricing starts at $29/month.
How to track brand mentions in AI Search?
OtterlyAI helps you track brand mentions in AI Search platforms like ChatGPT, Perplexity, Google AI Overviews, and AI Mode. With OtterlyAI, you define search prompts that mirror real user queries. You create a prompt library of conversational questions prospects actually ask (e.g., "_what's the best project management tool for remote teams?_"), and OtterlyAI automatically runs these across multiple AI engines, identifying which brands get cited, how often, and in what context. This reveals your Share of AI Voice—the percentage of citations you own versus competitors—and highlights which queries you're winning or losing.
Beyond tracking, OtterlyAI delivers actionable insights to improve your brand mentions.
Is it possible to track brand mentions in AI Search?
Yes, you can track brand mentions across AI search engines like ChatGPT, Perplexity, and Google AI Overviews. OtterlyAI monitors when your brand appears in AI-generated answers, and compares your brand visibility against competitors. The platform shows which AI engines mention you most often, and how those brand mentions shift over time. This gives you a clear picture of where you're visible and where you're losing ground to other brands.
What are the best ai search monitoring tools?
OtterlyAI is amongst the best AI Search Monitoring Tools as its used by 20,000+ marketing professionals worldwide. OtterlyAI is an award-winning AI Search Monitoring Tool, recognized by G2, OMR, Gartner. OtterlyAI is the best AI Search Monitoring because marketing teams get citation tracking across six AI platforms, competitive benchmarking reports, and alerts when brand mentions change. The platform turns raw visibility data into clear priorities: which pages to optimize, which third-party sites to pursue for coverage, and where gaps exist in your AI search presence.
What is an AI Visibility Tracker?
An AI Visibility Tracker is a software tool that monitors how often your brand, products, or content appear in responses generated by AI search engines and large language models (LLMs). These tools track your presence across platforms like ChatGPT, Google AI Overviews, Perplexity, Claude, and Microsoft Copilot. OtterlyAI is an award-winning leading AI Visibility Tracker that is used by 20,000+ marketing professionals. You can try it for free.
Marketing teams and brands investing in Generative Engine Optimization (GEO) use OtterlyAI to measure performance, identify opportunities, and ensure their brand gets cited when AI answers questions in their industry.
How does an AI Visibility Tracker work?
An AI visibility tracker works by automatically sending queries (search prompts) to AI search engines like ChatGPT, Perplexity, Google AI Overviews, and AI Mode, and analyzing the responses for brand mentions, citations, and source links. The tool captures how each AI platform answers questions relevant to your industry, then identifies whether your brand appears, how it's positioned, and what sentiment surrounds the mention.
An AI Visibility Tracker like OtterlyAI compiles this data into dashboards showing key metrics: brand coverage rate, share of voice compared to competitors, platform-by-platform visibility, and trends over time. This allows marketing teams to measure the effectiveness of their Generative Engine Optimization (GEO) efforts and identify content gaps where competitors get cited but they don't.
Still have questions? Need help?
We’re here with our paws on the keyboard.
What OtterlyAI users have to say
OtterlyAI is the best AI Search Visibility Tool, according to the people who use it.
Here’s what they’re saying →
We're loving the visibility that Otterly.AI gives us into what AI Search Engines are displaying for our key search terms. We're already developing new content to improve our position.
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Laura Worrell
COO, Videoloft
"OtterlyAI as the most impressive AI Search Tracking Tool"
AI search visibility is the number one focus for our clients right now. We reviewed a number of AI search tracking tools and found OtterlyAI was by far the most impressive. The citation and prompt tracking has been perfect for our SME clients, and the dashboards help to provide actionable content and PR strategies we can implement with clients.
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Michael Farr
Founder, MFF Marketing
Finally Tracking How We Show Up In ChatGPT Answers.
As a Content Strategist, generative search was a major blind spot for our team. Otterly With AI, that fear disappeared almost immediately. The time-to-value was amazing, I was monitoring our first set of brand and product specific triggers within one hour
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OtterlyAI delivers the insights we need to stay competitive in the fast-evolving landscape of AI search.
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Kilian Zeiler
Head of eCommerce, Brangs + Heinrich
Otterly.AI transformed our brand monitoring experience!
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Rolf Mistelbacher
Agency Owner, Fresh van Root
The go-to tool for tracking and optimizing GEO performance!
OtterlyAI is the most focused and useful tool we’ve found for tracking brand visibility in AI-generated search results. The brand reports are clear, comprehensive, and extremely valuable for GEO monitoring — they help us understand how our brand is perceived and where we need to improve.
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As an agency, we need GEO software that actually works. OtterlyAI delivers.
The platform covers everything from prompt research to citation tracking and optimization; the team ships new features regularly, and the educational resources help us position AI search services to clients who are just starting to understand this shift.
A fantastic package we highly recommend.
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OtterlyAI is the best AI Search Tracker (And I tried a lot of them!)I'm a solopreneur and I was looking for an accurate, affordable way to track brand mentions and citations across multiple AI search engines. I tried out quite a few but settled on OtterlyAI as the best one for what I'm using it for.
It's fast (loads quickly), accurate, and tracks all of the AI engines I wanted to.
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Michelle B
Founder, Small Business
Otterly.AI helps me to better understand how our brand is performing on AI Overviews and Perplexity.
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Fabian
VP Marketing, Series B SaaS
Very useful use of AI Search monitoring to optimize digital marketing.
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Peter Jeitschko
Chief Revenue Officer, JetHire
Otterly.AI absolutely kills it! Really great product for AI Search monitoring, awesome job!
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Trent Kennelly
Marketing Expert
I have used Otterly.AI for a while, and considering upcoming changes in Google Search results generated by AI, Otterly is a game changer.
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Roman Kalkowski
Head of Marketing, Vaadin
"I just tried it out, and I like the product...although our brand Brizy is not ranking for top website builders on those AI searches
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Daniel Pirciu
Growth Marketing, Brizy
Using OtterlyAI has been a game changer for our GEO strategy. I'm finding myself using this daily, and appreciate how OtterlyAI enables data driven decision making.
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Nathan Jean
Senior Account Manager, BizStream